1. Start with the job to be done
Software is grouped by the problem it solves rather than by brand popularity.
2. Verify product facts
Features and product conditions are checked against publisher-controlled sources whenever possible.
3. Compare category-specific criteria
A CRM is not evaluated like a VPN or an SEO platform. Each category uses criteria that match the buying decision.
4. Test a real workflow
Use real data and a real task before paying. Count the steps, limits, exports and workarounds.
5. Keep alternatives visible
Every product page links to nearby alternatives so a well-known brand is not treated as the default choice.