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E-commerce & online sales

Creating an online shop: which features should you compare first?

Before comparing brands, write down the complete route of an order: product, payment, delivery or access, invoice, refund and export of data. This scenario reveals the essential functions.

Starting point

Describe a real sale before opening a comparator.

The choice of a platform depends less on the number of functions displayed than the route you need to run without DIY. A catalogue of physical products, a few digital products and a mixed activity do not impose the same constraints. So start with a typical command, then check each step in the tools you test.

Analysis of official documentation, with no testing on a paid account.

Illustration of the guide : Create an online shop : what functions to compare before choosing ?
In this guide
  1. 1. Write your sales journey from end to end
  2. 2. Separate essential functions from comfort functions
  3. 3. Do a command test before choosing
  4. 4. Calculate the cost of your shop in 12 months
  5. 5. Check portability before closing into a tool
  6. 6. Look at the shop type before the brand
  7. 7. Shopify and Sellfy: to be compared only if the need is already set
  8. Checklist before paying

1. Write your sales journey from end to end

List what happens from the customer's arrival to the after-sales. Note the steps that must be automatic and those that you agree to manually process on startup. This list is then used as a test book.

Before order

Creation of products, variants, prices, possible stocks, product pages, search and delivery or access information.

During command

Basket, means of payment, possible fees, collection of useful information and immediate confirmation to the customer.

After order

Product preparation or access, tracking, invoice, refund, customer service and recovery of sales data.

2. Separate essential functions from comfort functions

Check blockTest question
CatalogueCan you create your products, variants and mandatory information without bypassing the model provided by the tool?
PaymentDoes the payment path you want to offer work from end to end on mobile and computer?
Delivery or accessDoes the customer automatically receive the correct information after payment, whether it is a package, a withdrawal or digital content?
OrdersCan you find, correct, cancel or refund an order without losing the useful history?
DataAre customers, products and orders exportable in a usable format if you change your solution?
MarketingAre the emails, promotional codes, pixels or integrations you need native or require an additional tool?

3. Do a command test before choosing

Create a product representative of your business with its true price, description, image and useful options. Then place a test order as a client would, and then process it on the admin side. The test does not stop at the "Pay" button: check confirmation, order status, refund and export.

  1. Create Product with the necessary variants or options.
  2. Place a test order From a phone and then from a computer.
  3. Process command and check the information received.
  4. Simulate an amendment or refund to see how the history is kept.
  5. Export data to check what you could recover in case of migration.

4. Calculate the cost of your shop in 12 months

Do not look only at the platform’s entry price. Add a cost line for everything that may become necessary: domain, theme or design, add-on apps, email marketing tool, payment features, automation, any technical work and administration time. Compare your likely complete configuration, rather than two subscriptions on their own.

5. Check portability before closing into a tool

A store quickly accumulates data that is difficult to reconstruct: its catalogue, customers, orders, content and sometimes marketing history. Before choosing, check what you can export and in which format. A showy feature matters less than a clean exit if you need to migrate in two years.

6. Look at the shop type before the brand

Structured e-commerce catalogue

If you manage several categories, variants, business operations and a complete order path, first test platforms designed around a rich e-commerce catalogue.

Creator with simple offer

If you sell a few digital products or a short offer, check whether a simpler platform already covers payment, content delivery and customer relationship without stacking options.

Mixed activity

If you combine products, services or content, create a scenario for each type of sale. The risk is to choose an excellent solution on one flow but painful on the other.

7. Shopify and Sellfy: to be compared only if the need is already set

Logicelio follows in particular Shopify, positioned as a complete e-commerce platform, and Sellfy, positioned as a simple shop for creators and digital products. Once your scenario is set, you can open the comparative Shopify vs Sellfy to confront these two approaches. This guide remains focused on the selection method rather than on a duel between two brands.

Checklist before paying

To go further

See comparative E-commerce & online sale To browse the software followed by Logicelio, then use the product sheets to check the functions and limitations of each solution.

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