Who is this tool for?
Yes if you recognize yourself here: SEO teams using data every week. Suite SEO, competition and digital visibility. Less appropriate for: sites that rarely publish and would not operate a full suite. In this case, look at an alternative of the same category.
Semrush quickly becomes a full SEO production tool; the number of projects, keywords followed, crawled pages and exportable results is crucial to know if Pro is enough.
When to look at another approach: Sites that rarely publish and would not operate a full suite.
Features and everyday use
Official visual of Semrush: what it represents
Example SEO dashboard published by Semrush. This is an official product visual, distinct from an interface screenshot. Logicelio relates it to the product’s positioning, “An SEO, competitor research and digital visibility suite”, and to these features: keyword research, competitor analysis and technical audits. It makes no claims about elements that are not visible in the image.
The visual comes from an official Semrush resource.
In Semrush, reproduce "Search for keywords" in a real scenario and note what is included, what depends on the chosen plan and what requires a complementary tool.
In Semrush, reproduce "Competition Analysis" in a real scenario and note what is included, what depends on the chosen plan and what requires a complementary tool.
In Semrush, for "Technical Audit", test this function on a domain and a query you already know to judge the freshness of the data, its depth and its exportability.
In Semrush, for "Position Tracking and Visibility", test this function on a domain and a query you already know to judge the freshness of the data, its depth and its exportability.
What to know about Semrush
- 01
The new SEO offer displayed on the grid costs 117,33 $US/month with annual billing, against 139 $US in monthly payment.
- 02
This tier lists 5 websites to monitor and 500 keywords tracked daily. Compare these quotas with the number of domains and search queries you actually manage.
- 03
The tariff page now includes SEO and visibility in the AI responses: the old Pro, Guru and Business cutting should not be presented as the current grid.
Pricing and terms
Price checked on 26 September 2026; check the current price before choosing.
Limitations to consider
SEO Toolkit Pro is capped at 5 tracked websites, 500 keywords, 100 000 crawled pages per month, 10 000 results per report and 250 monthly keyword metric updates. Historical keyword data requires a higher tier, and additional users are charged separately. This depth therefore has a real cost when tracking several websites or clients. TechRadar highlights the suite’s breadth, but also pricing that mainly suits regular, professional SEO use.
Checks and examples
Three checks to see if Semrush suits you
In Semrush, choose a domain and French queries already followed: the value of the suite depends on the accuracy of the data and the actions you take.
- Geographical basis of keywords
Find some business queries by selecting the France. Compare volume, intent and results to pages that actually rank.
- Verifiable technical audit
Run an audit on an authorized perimeter and open the reported URLs. Confirm each problem in HTML or HTTP responses before prioritizing it.
- Monitoring and quotas of the plan
Divide domains and keywords followed between your projects. Check the frequency, limits and cost of the AI visibility modules you need.
Alternatives and guides
Semrush facing the closest solutions
| Software | Positioning | Profile | Cost to watch |
|---|---|---|---|
| Semrush this review | SEO, competitor research and digital visibility suite | SEO teams using data every week | the projects, users, report limits and modules |
| Mangools | Suite SEO for search, analysis of results and tracking of positions | small teams who want to turn research into targeted editorial decisions | consultations, follow-up keywords and plan capabilities |
| SE Ranking | Suite SEO for site tracking, search and audit | teams that follow several contracts or want to organize technical corrections | keywords multiplied by targets, projects and modules used |
Sources and methodology
Original Test Title: Semrush SEO tools review
What TechRadar actually tested
This test was carried out by TechRadar, not by Logicelio. I cite it to provide a perspective based on actual use, without adopting its verdict as my own.
The protocol announced: Evaluation of the SEO suite, reporting, competitive analysis, links and visibility AI.
The test highlights the depth of the platform and the quality of reporting, with a learning curve and a price adapted rather to regular or professional uses.
Read the original test on TechRadar ↗