Is HubSpot worth considering?
Yes if you recognize yourself here: companies wanting to converge marketing, sales and service. CRM, marketing, sales and customer service. Less suitable for: small structures using only a very simple pipeline. In this case, look at an alternative of the same category.
In this review
HubSpot at a glance
Official visual of HubSpot: what it represents
Reporting view published in the HubSpot documentation in 2026. This is an official product visual, distinct from an interface screenshot. Logicelio relates it to the product’s positioning, “CRM, marketing, sales and customer service”, and to these features: CRM, Marketing Hub and Sales Hub. It makes no claims about elements that are not visible in the image.
The visual comes from an official HubSpot resource.
View HubSpot on the official website →
What to remember before choosing HubSpot
HubSpot is easy to start for free but can become an organizational investment: licenses, mandatory onboarding on higher levels and credits AI must be integrated into the calculation.
Price checked on 26 September 2026; check the current price before choosing.
Original Test Title: HubSpot CRM review
What HubSpot offers on a daily basis
Prepare shadow contacts and companies with multiple exchanges and an opportunity. Check associations and a colleague's return. The quality of the CRM depends first on these common rules; importing all available fields can unnecessarily complicate monitoring.
Separate the contacts stored in the CRM from those used for your marketing actions. Describe form, targeting and sequence before estimate offer. Check the accounting rules and the necessary functions, rather than deducting the budget from the number of sheets.
Recreate a deal with a next activity, an owner and an expected date. Ask another salesperson to identify the follow-up without assistance. Then compare the seats and features required for that setup, distinguishing access to view the record from daily use.
For support, follow a request from arrival to resolution and check the information provided by the sales teams. Review content and operations requirements separately. The purchase of a module should not be interpreted as access to the entire platform.
What to know about HubSpot
- 01
The page consulted lists free Sales Hub tools for up to 2 users and Starter from €7/month/licence with annual payment.
- 02
Pro is displayed from 90 €/month/licence and mentions a mandatory single onboarding of 1 470 €.
- 03
Pay plans include monthly HubSpot credits, not carried forward, used by certain functions and agents AI.
When this option makes sense
Who it is for: companies wanting to converge marketing, sales and service.
When to look at another approach: Small structures using only a very simple pipeline.
Price: what you really need to budget
Limits that may change your mind
HubSpot is considered intuitive and comprehensive for small and medium-sized organisations, although costs can rise quickly at advanced tiers. The verified entry price is 0 €/month for the free tools, with paid plans from 7 €/month/licence (Starter). The free CRM is a starting point, but a small organisation with a simple pipeline may not need the complete ecosystem or advanced tiers. Test the pipeline, user permissions, automation and marketing modules you actually need before adding licences.
Sources of these limits
What the starting price leaves out
The additional cost to estimate
Sales Hub Professional lists mandatory onboarding at 1 500 $US, and Enterprise at 3 500 $US, in addition to the per-seat price. HubSpot also sells credits for certain AI features, so the actual cost may combine seats, onboarding and usage.
Verified the 21 September 2026 · Official source ↗
What you can export
HubSpot allows to export CRM records with their properties and associations. Activities like calls and notes follow other export routes or the API: a complete backup therefore requires several exports, not a universal file.
Verified the 21 September 2026 · Official source ↗
The upgrade that makes a difference
Starter is based on Core seats; for Professional and Enterprise, users who need all Sales Hub functions must receive Sales Seats. The type of seat thus becomes a cost and fee decision.
Verified the 21 September 2026 · Official source ↗
Dependencies to consider
A reduction in the number of seats purchased takes effect only upon renewal. Removing an unused seat does not correct the current invoice: licensing management must be anticipated before the renewal period.
Verified the 21 September 2026 · Official source ↗
Three checks to see if HubSpot suits you
HubSpot is selected by perimeter: distinguish the basic CRM, Sales Hub, Marketing Hub and credits consumed by AI functions.
- Contact, company and transaction
Import a small file with a duplicate, combine contact with a company and open a transaction. Check associations and consultation rights.
- Licensing and automation
Recreate a sales follow-up, then list the features that require a paid licence or a higher tier. Do not equate free access with a full licence.
- Deployment and start-up costs
Calculate the cost of the licences actually needed, any onboarding and credits. Examine exports and data access before adding another Hub.
What TechRadar actually tested
This test was carried out by TechRadar, not by Logicelio. I cite it to provide a perspective based on actual use, without adopting its verdict as my own.
The protocol announced: Dozens of hours on real pipelines, data imports and automation.
HubSpot is considered intuitive and very comprehensive for small and medium structures, with a cost that can increase rapidly on advanced levels.
Read the original test on TechRadar ↗HubSpot facing the closest solutions
| Software | Positioning | Profile | Cost to watch |
|---|---|---|---|
| HubSpot this review | CRM, marketing, sales and customer service | businesses seeking to bring marketing, sales and service together | the hubs, seats, marketing contacts and advanced features |
| EngageBay CRM | CRM and marketing combined for small teams | small businesses seeking to track sales, campaigns and support in the same tool | Number of contacts, users and automations depending on the plan |
See all alternatives to HubSpot →