At a glance
Import a small sample of contacts and rebuild a real sequence before migrating your entire list. It is the fastest way to see whether the segmentation logic suits you.
What we actually examine
A few criteria are enough to narrow the choice.
01Campaigns and deliverability
02Segmentation
03Automations
04Landing pages, SMS and integrations
Catalogue
14 tools to examine
| Software | Positioning | |
|---|---|---|
ACActiveCampaign | Email marketing, advanced automation and CRM | ActiveCampaign analysis → |
AWAWeber | Email, landing pages and automation | AWeber analysis → |
BEbeehiiv | Newsletters, audience growth and monetisation | beehiiv analysis → |
BEBenchmark Email | Newsletters, automations and email campaigns | Benchmark Email analysis → |
BRBrevo | Email, SMS, automation and lightweight CRM | Brevo analysis → |
CRCleverReach | Email marketing, newsletters and automations | CleverReach analysis → |
GEGetResponse | Email marketing, automations, funnels and landing pages | GetResponse analysis → |
KIKit | Email marketing and monetisation for creators | Kit analysis → |
KLKlaviyo | Marketing automation focused on e-commerce and customer data | Klaviyo analysis → |
MCMailchimp | Email marketing, automation and audience management | Mailchimp analysis → |
MAMailerLite | Newsletters, automation and landing pages | MailerLite analysis → |
MOMoosend | Approachable email marketing and automations | Moosend analysis → |
OMOmnisend | E-commerce-focused email and SMS | Omnisend analysis → |
SESender | Email and SMS marketing with automations | Sender analysis → |
For the way you work
The right choice depends mainly on how you use it.
Simple newsletter: prioritise ease of use and cost per subscriber.
E-commerce: examine buying behaviour, SMS and post-purchase scenarios.
B2B: test scoring, CRM and sales synchronisation.
Read next
All guides →Explore further
Practical guideBrevo: migrate contacts without resubscribing unsubscribersRead →Practical guideBrevo: set up double opt-in and keep the evidenceRead →Practical guideBrevo: review inactive contacts before sendingRead →Practical guideBrevo: authenticate your domain with DKIM and DMARCRead →GuideWhich email marketing software should a small business choose?Read →GuideActiveCampaign or GetResponse?Read →GuideBrevo or MailerLite?Read →
FAQ
Frequently asked questions
How do you choose email marketing software?
Define the main scenario, test it with your data, then compare campaigns and deliverability, segmentation and automations.
Should you choose the cheapest tool?
Compare stored contacts with billable contacts, and daily limits with monthly volume. Add the SMS credits and automations needed for the workflow.
How do you decide between two similar tools?
This page brings together the tools covered in the Email marketing category.